In a large mixing bowl, combine flour, sugar, and salt. Dissolve yeast in warm water and let sit until frothy, then mix with dry ingredients. Add olive oil and knead for 8-10 minutes until smooth.

Shape dough into a ball, place in a greased bowl, cover with a damp cloth, and let rise in a warm spot for about 1 hour until doubled in size.

Melt butter in a saucepan, add minced garlic and herbs, and stir for 1-2 minutes until fragrant.

Roll out the dough into a rectangle. Spread melted garlic butter mixture on top, sprinkle with Parmesan if desired, then roll tightly into a log.

Slice rolled dough into 1-inch pieces and place cut side up in a greased baking dish. Cover and let rise for 30-40 minutes.

Preheat oven to 375°F (190°C) and bake rolls for 20-25 minutes until golden and hollow-sounding.

Allow rolls to cool in the pan for 5 minutes, then transfer to a wire rack or serve warm.